Today's post is about living long and prosperously.

Even real wealthy people are living in a turbulent time where they can go bankrupt overnight.

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1. Is Adidas going bankrupt?

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Adidas, which was second to Nike,

lost its position to New Balance.​​

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Inventory is piling up,

and Huasung Enterprise, an Adidas distributor,

is hitting a 52-week low.

Yes

All consumption has decreased these days,

especially during a recession like this,

second and third-tier companies always

suffer a greater slump than the leader.

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Babe, who is not interested in individual domestic stocks,

why did he bring up Adidas?

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Babe recently

posted about the highest priced apartment transaction in Daegu,

which was traded at 5.4 billion won.

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https://m.blog.naver.com/ohtoeic/223245030105

If you look closer,

it was purchased for 1.8 billion won

and held for 10 years

before being sold for 5.4 billion won.

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The seller is a businessman who is in charge of the ㅇ branch,

and the buyer is a hospital director.

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The previous highest price apartment purchase in Daegu

was a 20.8 billion won transaction in the neighboring building,

and the buyer is Babe's acquaintance, a top Daegu commercial real estate agent.

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2. Hot for Two Years

Now,

Babe will tell you the story.

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The story of the three people in the penthouse

of Daegu's most expensive apartment.

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1. ㅇ Branch Representative

When he was doing well,

he moved around with a Phantom Rolls Royce driver,

and during the cold winter,

he enjoyed a luxurious life by playing in New Zealand for 3 months.

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But that's how business is.

"The flowers, though they are red, will wither in ten days."

"The power, though it reaches the sky, will decline in ten years."

"Hot for Two Years"

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Even if the flowers are red, they will wither in ten days,

and even if the power reaches the sky, it will decline in ten years.

The popularity of hot celebrities and hot items,

or the golden age of a hot business,

is like the fate of Honey Butter Chips, which is difficult to last for more than 2 years.

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Whether it's Tang Hooru or Yakwa,

the hot places that people are lining up for now,

the lines will disappear in two years,

or the store will close down with a probability of 8 out of 10.

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Even

Adidas, a giant global brand,

is fading away like that.

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The Adidas store near Babe's place

is also having a sale of up to 90%.

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Eventually,

the ㅇ branch CEO

sold his house and left for ㅎㄱdong.

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2. ㅎㅂㄹㅇㅍ Branch Manager

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But there's a funny story behind this.

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The three people in the penthouse of Daegu's most expensive apartment.

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Even though they are ending their luxurious lives,

their futures are different.

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One of them is the branch manager of ㅎㅂlife,

a multi-level marketing company.

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He used the penthouse as a place for social gatherings

to boost the vanity of diamond-level members.

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"Look at me,

You can do it too!

Work harder, sell more!!!"

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But

with the end of the asset bubble,

he had to leave.

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There is a fundamental difference.

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The ㅎ branch manager, who was renting,

only had the depreciated security deposit

for the duration of the lease

when he left.

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But

the ㅇ CEO, who owned his own house,

even after paying capital gains tax,

he got x0 billion won in capital gains from holding the asset for 10 years.

He is leaving with that.

He has capital that will appreciate in value.

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The difference is

whether it is a few hundred million won in depreciated security deposit?

or a few billion won in appreciated investment?

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The difference between renting and buying

is that over time,

it has created a huge difference.

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Like an archery arrow,

a slight difference in zero adjustment

can make it a 10 point or a 0 point.​​

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3. An acquaintance in the penthouse where Tony lives

Real wealthy people are strong in crisis.

Those who lived the lives of the rich they saw on TV

during the asset bubble

are mostly collapsing

when the water in the pool is drained

and they are caught without their underwear on.

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But there are people who are still living

the same way they did before,

without a care.

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Even though they are still living in the same place,

the reason why they will continue to live there

is not because he owns hundreds of billions of won in assets,

but because he lives a frugal life.

(Of course, the standard of frugality is different from that of ordinary people, haha).

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The fantasy of wealth created by TV and Instagram

has led many to believe that the lives of the wealthy are always like that.

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It is true that the wealthy live a fantasy life for a short time,

but real wealthy people

or wealthy people who have passed down their wealth for generations,

are different from the wealthy lives you see on TV and Instagram.

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Let me give you an analogy.​​

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Where are the players who use the most expensive gloves and bats in the world

in the stadium?

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Yes

They are Korean amateur baseball players.

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Even Major League players who earn hundreds of billions to trillions of won

wear a 200,000 won Rawlings or Wilson glove

and use a 100,000 won bat.

Haha.

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Custom gloves cost about 500,000 to 1 million won,

and the z2k bat that the entertainer Lee Ha-neul used on a baseball show,

which has not hit a home run,

costs about 2.5 million won.

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Even if you climb up a mountain near your neighborhood,

the blood of Koreans who pack for Everest-level climbs,

where does it come from?

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Even at the neighborhood baseball field,

they wear super-expensive cleats, goggles, batting gloves, and gloves

that would make Major League players cry.

They go out to the field.

And they cheer in the outfield and do the "Al" in the infield.

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Anyway,

I want to say that real wealthy people (or real baseball players)

are even more simple.

3. Message

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First,

renting is the most typical way to imitate the lives of the wealthy.

The decision to buy a house, even if it's a shabby one,

will make a big difference in the future.

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Second,

unlike Instagram wealthy people,

the lives of real wealthy people are closer to those of ordinary people.

Even in that world, frivolous habits lead to extinction.

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Third,

Don't whine about not being able to do business,

and don't be arrogant about doing well.

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"The flowers, though they are red, will wither in ten days."

"The power, though it reaches the sky, will decline in ten years."

"Hot for Two Years"

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Always be humble and modest,

and people will recognize you.

If you're real, that is.

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That's how

Babe

will build the NTBC.

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Until the day I am recognized,

I will move forward with a humble attitude.

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Even though you have hundreds of billions of won in assets,

if you try to live a wealthy life every day,

the stories of those who ended up in bankruptcy are well told in this post.

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https://m.blog.naver.com/ohtoeic/222577224808